The brand new Galaxy S23 was unveiled across the world on 1 February at the same time. A highly anticipated event for all lovers of smartphones, Samsung Turkey decided to partner with Awarion to peak interest across Istanbul.

By using a live countdown with a few hours to go to the event, creatives across multiple publishers increased the anticipation in the city. As the Unpacked event started at 20:00 local time, the smart, dynamic creatives produced by Awarion’s CreativeLab switched to the livestream, conveying the unveiling to a larger audience in DOOH ad snippets.

Passers-by were then invited to tune-in to the stream via a QR code and were also targeted using mobile push notifications.

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